Having introduced Ipanema Embossed self-adhesive paper back in 2018 as part of the Wine Lovers Collection, Arconvert-Ritrama has announced it is expanding the versatility of the luxurious self-adhesive paper by combining it with new technologies recently developed.

Ipanema White is a pure chlorine-free natural paper with a textured surface. Thanks to the specific treatment added to the paper mixture, Ipanema offers the same performance as a barrier paper in the presence of condensation and humidity, but without the inconvenience of any rigidity that is given by a barrier.

With the embossed technique making this self-adhesive paper a tactile experience as well as visually appealing, the printing versatility makes this a perfect solution for the labelling of premium brands to exude luxury and sophistication. Thanks to the addition of the new X-Dry technology, Ipanema White X-Dry FSC is particularly a great partner for labels produced in the Wine & Spirits sector where label appeal plays a pivotal role in capturing the attention of the buyer. It is also vitally important that the label maintains that appeal right through the chilling process until the last drop is taken. The X-Dry technology was specifically designed to preserve the initial label opacity and integrity after being exposed to extreme temperature changes in the fridge and ice bucket. Combined with a permanent acrylic adhesive SH-9020, it is ideal for all premium products requiring high-performing labels, the company says.